On May 12, 1963, NAACP field secretary Medgar Evers organized a massive boycott of white merchants in Jackson, Mississippi. The boycott was in response to the city’s refusal to address segregation and racial injustice. Black citizens stopped shopping at downtown stores, significantly affecting their profits. Evers\’ leadership helped energize the civil rights movement in Mississippi, one of the most dangerous and racially oppressive states at the time. The boycott gained national attention and demonstrated the power of Black economic resistance. Just a month later, Evers would be assassinated in front of his home, solidifying his legacy as a martyr of the civil rights struggle.
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